Azokle Nex
Our 19-month adventure with physical gadgets, what we learned, and why we happily returned to pure software.
The Dream of Making Real Gadgets
In January 2024, we had a fun idea: What if we didn’t just make private software, but also made real physical things you could touch and hold on your desk?
We called this little adventure Azokle Nex. We dreamed of friendly keyboards, cheerful cables, sleek desk tools, and phone accessories that looked clean, felt durable, and worked nicely alongside our private apps.
We rolled up our sleeves, dove right in, and spent nineteen months exploring the wild and wonderful world of physical hardware.
What Happened Along the Way
Our nineteen months in the gadget world unfolded in four simple steps:
1. January 2024 (Big Dreams & First Sketches): We started with huge smiles, sketching ideas for friendly desk accessories and mobile gear that people would love using every day.
2. Mid 2024 (Samples, Cables & Factory Visits): We tested real samples, held dozens of prototype accessories in our hands, and learned how physical products actually get put together piece by piece.
3. Early 2025 (The Big Reality Check): We discovered that making physical objects means wrestling with factory delays, cargo ships stuck across oceans, and mountains of cardboard boxes sitting in storage rooms!
4. August 19, 2025 (Saying Goodbye with a Smile): We decided to wrap up the hardware adventure so we could put 100% of our time, energy, and love into what we do best: making fast, friendly, private software.
Three Fun Lessons We Learned
Stepping into the physical gadget world taught us three simple truths:
- Code flies, cargo ships crawl: When you make software, you can think of a fun idea at breakfast and share it with people all over the world by dinner. With hardware, you wait six months just to change the color of a plastic button!
- Fewer boxes, more magic: Managing giant piles of boxes and warehouses takes a lot of time and worry. Without physical inventory, we can invest every single hour and rupee into making our apps smoother, faster, and more private.
- Doing what we love most: The world already has plenty of plastic accessories. What people truly need are honest search engines, safe web browsers, and friendly everyday apps that never spy on them or show annoying ads.
One Clear Focus
Sometimes you have to say goodbye to a fun side quest so you can win the main game.
Wrapping up Azokle Nex wasn’t sad—it was a huge breath of fresh air! It cleared the desk and freed our whole team to build clean, playful, private tools that bring real joy to people every day.
Onward and Upward
Today, our entire team is happily building tools like Azokle Search, Azokle Browser, Notes, Weather, Authenticator, and Keyboard—crafted with care, zero tracking, and zero ads.
Thank you to everyone who cheered on our hardware dream. The journey was a blast, and the best is yet to come!
Azokle — Made with love for the Universe.